The Prima range has everything you need to complete your kitchen, from self cleaning ovens to the kitchen sink.
Prima appliances are designed for your everyday needs, and to be easy every time you use them.
Whether it is an oven, a microwave, or a washer dryer, most of us will use a small number of programmes most of the time and so our appliances make it really easy to use these programmes and to get great results every time.
For those who want to be a little more adventurous our new feature rich Prima + ovens have additional programmes and settings to let you experiment.
Prima products are specifically built to combine great features and looks at a price that suits every budget.
Our Prima + products have added functions and style features that make them the ideal alternative to more expensive brands but at a much lower price adding to the value of buying Prima.
All Prima+ appliances have an A to A+++ energy rating which means that they are better for the environment and also much cheaper to run.
PEACE OF MIND
With our parts & labour guarantee — which can be extended to 2 years (labour) & 5 years (for parts) FREE if you register your product — you can have the peace of mind that a Prima appliance will give you easy and reliable everyday use for years to come.